The meeting covered a wide range of topics including social media strategies, marketing tools, and business development. Participants discussed various platforms for creating and selling digital products, as well as strategies for targeting and engaging potential customers. The conversation also touched on plans for future business ventures and community-building initiatives.
Next steps
Christy: Create and finalize the high-ticket offer formula and chat framework for product sequence delivery
Christy: Develop pricing structure for the new coaching platform before April ends
Christy: Set up Circle platform for the new coaching community starting May 1st with different tiers and meeting schedules
Christy: Develop a 12-week structured coaching curriculum with systematic training videos and materials
Christy: Build out mini trainings for each of the 5 passive income strategies
Christy: Finalize the offer for the first 5 students with 90% discount and next 5 students with 80% discount
Christy: Create email sequence delivery system through Springs Hosting for course content
Christy: Research and implement appropriate product disclaimers for the platform
Christy: Develop product framework documentation to help team members build their product systems
Christy: Cancel current Zoom account and set up a new personal account
Christy: Transition away from Go High Level before August renewal date
Christy: Clean up and edit the tech night recording
Team: Review and decide on cost-sharing arrangement for Circle platform subscription
Team: Decide on the new meeting schedule
Summary
Social Media Platform Differences Discussed
Eli and Christy discuss the differences between various social media platforms, focusing on TikTok and Pinterest. Eli explains TikTok’s algorithm, engagement strategies, and the process of getting accepted into TikTok Shop. Christy shares her experiences with YouTube and Amazon, and mentions her plans to shift focus towards developing and selling high-quality ChatGPT prompts and coaching services. She announces that April will be the last month of free coaching calls, and outlines her plans for a new paid platform with discounted rates for early adopters.
Kit: Enhancing Product Offerings and Marketing
Christy discussed the creation of a formula to refine product offerings and pitches. She emphasized the importance of telling a story in connection with the pain that one went through before a breakthrough. Christy also introduced a new platform, Kit, which allows for the creation of lead magnet pages and the integration of various platforms like Shopify and Teachable. She suggested that this platform could be used to create a series of products to build up to a high-ticket offer. Christy also discussed the potential of using Kit’s new e-course platform to create and sell courses. She encouraged the team to explore these new tools and consider how they could be used to enhance their product offerings and marketing strategies.
Marketing Tools and AI Strategies
The discussion focuses on various marketing tools and strategies. Christy and Alisa compare Go High Level with other platforms, noting its limitations and aggressive sales tactics. They praise Adam’s platform for its dedicated email lists and tracking capabilities. The conversation then shifts to AI-generated content, with Christy explaining her use of Nvidia AI for creating authentic-looking videos. They discuss the importance of using legally compliant images and videos in marketing, with Christy emphasizing the need for caution when using stock footage. The conversation concludes with a mention of a recent server crash caused by someone uploading a 10-hour video to Adam’s platform.
Marketing Platform Challenges and Alternatives
The group discusses the challenges of using complex marketing platforms like Go High Level, especially for less tech-savvy users. Christy expresses frustration with its steep learning curve and considers simpler alternatives like Circle and WordPress for her coaching business. Alisa advises Christy to focus on teaching tools she’s passionate about and comfortable with, suggesting that Kit may soon offer comparable features to Go High Level at a lower cost. They also discuss the importance of tailoring offerings to the target audience’s skill level and needs, with Alisa recommending Christy read “The E-Myth” to understand different stages of entrepreneurship.
Empowering Clients Through Personalized Programs
Meg discusses her approach to helping people recover from injuries or life-altering events. She emphasizes the importance of listening to clients and empowering them to understand their bodies and advocate for themselves. Christy and Alisa suggest creating a tailored program based on a questionnaire or survey that helps identify specific pain issues and appropriate solutions. They recommend positioning Meg as a “pain whisperer” who listens to patients when others don’t, and using a choose-your-own-adventure style funnel to guide potential clients to personalized programs and email sequences.
Digital Product Creation Strategies
Christy discusses various strategies for creating and selling digital products, courses, and memberships using platforms like WordPress, WooCommerce, and Kit. She suggests creating simple video trainings, cheat sheets, and email sequences to lead customers towards paid programs. Alisa emphasizes the importance of tailoring content to the audience and not giving away too much information for free. Christy demonstrates her own website setup, including affiliate links and course offerings, as an example of how to structure content and products.
Christy’s New Business Coaching Program
Christy plans to transition to a paid community on a new platform, likely Circle, with a structured 12-week program for new members at $400 for 3 months. She intends to offer continued coaching for existing members like Alisa at around $20 per month. The program will focus on helping participants launch their businesses, including setting up websites, email integration, and product development. Christy aims to start the new program in early May and is seeking 5 initial participants. Alisa expresses interest in continuing to work with Christy and suggests discontinuing posts in Adam’s group due to lack of engagement.
Testing Strategy for Ad Campaigns
Christy and Alisa discuss Adam’s testing strategy for ad campaigns. They clarify that the process involves first testing headlines with a single image, then testing different images with the best-performing headlines. The metric mover tool is used to test variations of landing pages. They realize Adam’s approach aims to optimize click-through rates before tightening the target audience. Christy considers testing a more targeted approach with lead magnets, but recognizes it may not align with Adam’s broad initial testing philosophy. They also discuss forming a small accountability group to share insights and support each other’s campaigns.
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