Christy Darlington’s Framework for a Clear, Compelling Elevator Pitch
✅ What is the PRO Method?
The PRO Method stands for:
- P = Person, Pain, Problem
Who you’re helping and how they feel before transformation happens. - R = Result / Transformation
The breakthrough results they’ll experience after working with you or using your product. - O = Offer / Opportunity
The invitation to take action—sign up, subscribe, or purchase.
🧱 The PRO Formula
“I help [Person] who feels [Pain] because of [Problem] experience [Result/Breakthrough] by [Offer/Opportunity].”
This one sentence becomes your elevator pitch, your brand story opener, and your message clarity tool across all channels.
🔍 Why the PRO Method Works
- Human-first: It starts with your audience’s emotional state, not your product features.
- Transformation-focused: It shows the before and after, creating hope and desire.
- Action-oriented: It ends with a clear next step—what to buy, join, or sign up for.
- Versatile: Use it on your website, YouTube intro, merch store, Instagram bio, and more.
✨ Christy’s PRO Message Example
Let’s apply this to Christy Darlington’s own story:
“I help stay-at-home and single parents who feel overwhelmed, stuck, and financially uncertain because they don’t know where to start building income online experience creative and financial freedom by learning how to create digital assets that generate passive income—so they can live life on their terms.”
- Person/Pain/Problem: Stay-at-home and single parents feeling overwhelmed and stuck
- Result: Experience freedom and confidence through passive income
- Offer: Learn how to create digital assets online
🛠️ How to Craft Your Own PRO Message
Use this template and fill in the blanks:
“I help [your person] who feels [painful emotions] because of [specific struggle or challenge] experience [the transformation or result] by [your product, service, or offer].”
✍️ Example Prompts:
- Person: Who do you serve? Be specific.
- Pain: How do they feel before finding your solution?
- Problem: What’s holding them back?
- Result: What outcome do they want? What changes?
- Offer: What are you inviting them to do next?
💡 More PRO Examples
1. For a Print-on-Demand Mom Brand
“I help creative moms who feel exhausted and stuck in the 9-to-5 grind because they want more time with their kids experience time and income freedom by launching a print-on-demand store that sells inspirational merch.”
2. For a YouTube Channel About Passive Income
“I help beginner creators who feel overwhelmed and unsure how to start making money online because they’re drowning in too much advice experience confidence and consistent cash flow by following simple, scalable passive income systems on YouTube.”
3. For a Digital Course or Community
“I help aspiring digital entrepreneurs who feel isolated and confused because they don’t have a roadmap to success experience clarity, confidence, and support by joining our step-by-step membership and community.”
🚀 Final Thoughts: Clarity Creates Connection
Your PRO message may be short, but it’s one of the most powerful tools in your brand arsenal. When your audience immediately understands who you serve, what you help them overcome, and what results you deliver, they’re far more likely to trust you, engage with your content, and invest in your offer.
So whether you’re launching a new merch store, starting a YouTube channel, or creating a landing page, start with your PRO. It’s your foundation for connection and conversion.
Want help crafting your PRO message?
Join Christy’s coaching program waitlist for Jumpstart Your Influence to learn more about Christ’s step-by-step support program for building your story-based brand.