On my coaching call, our meeting covered various aspects of digital marketing, including platform updates, video content creation strategies, and personal experiences.
I discussed my 1-1-1 Marketing Process for creating converting Ads to My Clickbank Product = (1 Avatar + 1 Leadmagnet + 1 Social Proof) put together with My Video Story Framework. This will help you prompt AI to create a powerful video script for marketing both on social media and paid traffic. Our participants also discussed the use of AI tools, landing page optimization, and effective storytelling techniques for advertising.
| Cherrington Platform Updates and Bridge Pages | |
| Christy updates the group on recent changes to the Sherrington platform, including a switch from the Cutting Edge site to the Consumer Watchdog site for health products. She shares her approach to improving bridge pages by moving the product video link further down the page and adding her own introduction video. Christy describes using AI tools like Nvidia AI to create video content and explains her strategy for structuring bridge pages with a targeted avatar, tied-in lead magnet, and product reviews for social proof. She emphasizes the importance of guiding visitors through the page and tightly aligning content to a specific audience. Aimie and Christy discuss various video creation tools and VSL approaches. | |
| Diabetes Diagnosis and Business Planning | |
| Meg shares that she was recently diagnosed with diabetes and is adjusting to new medication. The group discusses natural remedies and the importance of proper vitamin supplementation, with Alisa recommending a B-complex vitamin. Meg then explains her background in teaching and the flavor industry, and how stress from job loss may have contributed to her diabetes. Christy suggests using Teachable as a platform for Meg’s coaching program, as it offers a free plan and good course layout options. However, Christy notes that Meg’s research on her target audience may have revealed that her initial product idea for children might not be viable. | |
| Meg’s Coaching Program for Recovery | |
| Meg discussed her other coaching program that she has already built, focuses on helping individuals recover from major injuries and trauma. She emphasized the importance of changing one’s mindset and empowering individuals to make decisions about their own recovery. Meg has been working with veterans for 20 years and has also experienced a personal injury, which motivated her to create the program. Aimie suggested that Meg’s program could be marketed more effectively by emphasizing the transformative nature of the coaching and the potential for individuals to overcome significant challenges. | |
| Crafting Compelling Story-Based Ads | |
| Christy presents a framework for creating powerful story-based ads for products and services. The framework includes elements such as a hook, emotion and urgency, solution and benefits, a strong call to action, and social proof. She demonstrates how to use this framework to create a compelling video script, emphasizing the importance of connecting with the audience’s pain points and emotions. Christy suggests using AI tools like ChatGPT to help craft the script and recommends incorporating email sequences and lead magnets to improve conversions. She also shares her method of studying successful ads to extract effective frameworks and strategies. | |
| AI Tools for Marketing Success | |
| Christy shares a story about a woman she met who lost her husband to COVID-19 complications after vaccination. The group discusses similar experiences with vaccine-related health issues. Christy explains how she’s using this story in her marketing materials, including a video sales letter (VSL) and landing page. She describes the layout of her landing page, which includes opt-in forms, success stories, and reviews. The group provides feedback on the content and structure. Christy also mentions using AI tools for content creation and encourages others to try them. The meeting concludes with participants discussing their plans to test various AI tools and create their own marketing materials. | |
| AI-Driven Landing Page Strategies | |
| Alisa and Christy discuss strategies for creating effective landing pages and advertorials. They plan to use AI tools and existing marketing resources to generate long-form content, incorporating video elements and email sequences. They emphasize the importance of understanding marketing principles and targeting the right audience. Christy shares her excitement about recent platform improvements and the potential for higher profitability through well-crafted marketing strategies and email follow-ups. | |
| Digital Product Sales and Marketing Strategies | |
| Christy and Alisa discussed their respective projects and challenges. Christy is working on a gardening project and is researching platforms like Teachable and ConvertKit for digital product sales. She is also considering affiliate marketing and dropshipping. Alisa is focusing on launching her Glucose 6 product and is considering using platforms like Shopify and Etsy for physical product sales. They both discussed the importance of building email lists and creating content for their respective audiences. Christy shared her experiences with WooCommerce and the challenges she faced with it. Alisa expressed her interest in creating a website using WordPress and discussed the potential of using Amazon Merch for T-shirt sales. They also discussed the importance of understanding their target audience and creating content that resonates with them. | |