Framework for Crafting Powerful Story Ads for Your Products & Services

1. Hook (Attention-Grabbing Opener)

• Address a common frustration or misconception (e.g., “Most people think they have a marketing problem, but really, it’s a messaging problem.”)
• Challenge their current belief and introduce a new perspective.

2. Emotion & Urgency (Make Them Feel Something)

• Explain why they aren’t getting results (not due to lack of effort but due to something they haven’t learned yet).
• Use emotional language to make them feel the pain of their problem and the relief of your solution. [Tell your story focusing on the emotions felt when facing that very same problem.]
• Create urgency by presenting a limited-time event or special offer.

3. Solution (Your Offer & Benefits)

• Introduce your product/service as the clear solution to their problem.
• Explain what they will learn and how it will transform their business/life.
• Keep it simple but results-driven (e.g., “You’ll learn how to turn freebie seekers into buyers.”).

4. Strong CTA (Call-to-Action)

• Direct them to take action NOW (e.g., “Click the link below to register.”).
• Reinforce urgency (e.g., “Spots are limited!”).

5. Post-Opt-In Reinforcement

• After sign-up, guide them to take the next step (join a Facebook group, check their email, etc.).
• Introduce an upsell or exclusive offer (e.g., inner circle membership, coaching, lifetime access, etc.).

6. Social Proof & Authority

• If possible, mention success stories, testimonials, or past event results.
• Share your personal journey or expertise to establish credibility.

7. Reminder & Follow-Up

• Provide event details and encourage them to mark their calendars.
• Offer additional support or bonuses for early action-takers.

Summary of an Example Marketing Facebook Video Ad

1. Addressing a Common Pain Point – The ad opens by acknowledging a major frustration (not making sales) and reframing the issue (it’s not a marketing problem, it’s a messaging problem).
2. Emphasizing the Emotional Connection – The speaker highlights that customers aren’t confused, they just don’t feel an emotional connection, positioning the event as the solution.
3. Urgency and Scarcity – The event is presented as a limited-time, three-day live event, prompting immediate action.
4. Clear Call-to-Action (CTA) – The ad repeatedly tells viewers to “click the link” and register, reinforcing the urgency.
5. Authority & Relatability – The speaker shares their own struggles and how they overcame them, building trust and credibility.
6. Community & Support – A private Facebook group is introduced as an essential part of the program, increasing perceived value and engagement.
7. Upsell Opportunity – The ad presents an inner circle offer for $27, providing exclusive coaching, lifetime access to event replays, and additional support.
8. Event Structure Breakdown – The ad provides details about key dates, what attendees will learn, and how participation will benefit them.
9. Post-Opt-In Reinforcement – After signing up, users are immediately guided to join the Facebook group and consider the inner circle upgrade, reinforcing commitment and engagement.