How to Create a Highly Converting VSL for Your Landing Page

Key Psychological Marketing Factors for Video Ad Conversions:

1. Fear of Missing Out (FOMO)
   • Limited-time discount ($17 instead of $500).
   • Urgency phrases: “Time is really running out,” “They may be given away to someone else.”
   • Fear-based messaging: “Without [product] ideas, you will keep chasing followers and money with nothing to show for.”
2. Social Proof & Authority
   • Mention successful client success stories of people who went from [problem] to [product benefit]
   • Multiple testimonials shown on screen from real users, product reviews, etc.
3. Aspirational Identity
   • Shows the transformation from struggling with problem to solution.
   • Highlights the dream life: “Imagine if you could wake up … instead of feeling …”
   • Reinforces the idea that [program benefit] is achievable even without prior experience.
4. Contrast & Curiosity
   • Comparisons between similar content (videos, books) with drastically different outcomes.
   • Uses contrast curiosity to hook the audience: “Why did this person get … while this one got …?”
5. Simplification & Ease
   • Step-by-step process broken down into bite-sized, easy-to-follow steps.
   • Example Digital Product: “Fill-in-the-blank templates” make content creation effortless.
   • Example Health Product: “Just one teaspoon of this” might reduce 10 pounds of belly fat in 30 days or less.
   • Repeat how quick it is: “Only 10 minutes a day.”
6. Risk Reversal
   • 60-day money-back guarantee.
   • Extreme refund policy: “If you don’t get [desired result], I’ll refund you within 30 days.”
   • “No questions asked” refund policy removes risk.
7. Logical Justification
   • Frames the purchase as an investment, not a cost.
   • Example Digital Video Product: “One viral post can earn you between $1,000 and $5,000.”
   • Example Health Product: “One teaspoon of this taken 10 minutes a day could drop 10 pounds within the next 14 days”
   • Breakdown of the value vs. actual price. (Huge Discount)
8. Exclusive Bonuses
   • Added free gifts to increase perceived value.
   • Example Digital Video Product: “Faceless viral blueprint” eliminates common objections (fear of being on camera).
   • Example Health Product: Free PDF Guide Provides Additional Tips for Increased Success with Product
   • Exclusive Bonus (if added): One-on-one coaching call adds personal touch and urgency.

Example Viral Video Ad Framework (Modeled After An Ad for a Viral Video Product Offer That Converted Over 3K People)

1. Hook (First 5 Seconds)

• Use a pattern interrupt: “This one tiny tweak can explode your views overnight.”
• Ask a curiosity-driven question: “Why did this video get 37,000 views, while this one got 8.2 million?”
• Use contrast: “Two people posted the same content—one went viral, the other flopped. Here’s why.”

2. Build the Problem & Pain Points

• “Struggling to get views? Posting every day but getting no traction?”
• “The truth is, without a viral idea, you’ll keep chasing followers and money with nothing to show for.”
• “Meanwhile, other people are racking up millions of views effortlessly.”

3. Introduce the Solution (Product)

• “But what if you could tap into proven viral ideas in minutes?”
• “I’ve spent years studying what makes videos explode—now I’ve turned them into simple fill-in-the-blank templates.”
• “These templates have already helped my clients go from 0 to 100,000+ followers.”

4. Social Proof (Testimonials & Examples)

• Show before and after results of past clients.
• Highlight success stories with exact income figures.
• “Meet [Client Name]—he made $50,000 last month using just these templates.”

5. Overcome Objections

• “You don’t need fancy equipment, editing skills, or even to show your face.”
• “You don’t need a big following—these work from scratch.”
• “If you’re worried about whether this will work for you, I’m giving you a 60-day guarantee.”

6. Call to Action (CTA)

• Urgency & Scarcity: “This offer is only available for a limited time.”
• Reiterate the value: “Instead of $500, you can get this for just $17 today.”
• Click Now: “Click the link below before this deal disappears.”

7. Risk Reversal (Final Push)

• “If you don’t go viral in 60 days, I’ll give you your money back—plus $100 for your time.”
• “Try it today, risk-free, and watch your audience explode.”

This framework can be adapted to promote your website course, PDF ebook, or ecommerce product. Just use this script format to tailor to your specific offer and film a strong sales video from it.